Strategic Business Plans

Ashtabula County Airport Business and Marketing Plan (OH): 2014

R.A. Wiedemann & Associates, Inc. was selected to perform a business plan with a distinct follow-on marketing program for the Ashtabula County Airport in northeast Ohio. The Airport is located between Cleveland and Erie (PA) and serves a growing area of business, energy exploration (Utica Shale), and a large specialty sports complex. The business plan is being undertaken in order to provide the Airport Authority with a business model for operating the airport. In the past, it has been run as a public utility, not a customer-oriented business. As a part of the business plan, the economic impact of the airport will be assessed. Already the name of the Airport has been changed to Northeast Ohio Regional Airport as a part of a new branding program. The marketing plan will take each of the business planning recommendations and implement those through various marketing means. The process will result in a new brand for the airport, including website, logo, name change, and direct marketing for corporate aviation. This project was completed in May of 2013.

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