Because online information often represents an airport’s first impression with potential customers, it’s essential that airports have a quality “welcome mat” that accurately portrays their brand image. The first thing people see when searching for an airport online should be the airport’s Website, Facebook page, YouTube videos, Twitter profile, and any other Social Media outlet the airport uses to tell its story. These resources not only provide quick access to useful information, but also demonstrate the airport’s unique character and personality that sets it apart from other airports.
At R.A. Wiedemann & Associates, our goal is to provide airports with the tools they need to successfully implement their digital marketing strategy to the greatest audience possible. When an effective online presence is established, an airport can engage people in a way that cultivates relationships and builds a community of support. At the end of the day, these airports are poised to exceed customer service expectations, be more attentive to the needs of local businesses, and capitalize on opportunities that would otherwise be unavailable.