Strategic Business Plans

Millington Regional Jetport Business Plan, Memphis, TN: 2006

The Memphis Naval Air Station was realigned in the mid-1990s, losing their flight training mission. As a result, the airfield was transferred to ownership of the City of Millington, TN. Millington has one of the longest general aviation airport runways in the state – 8,000 feet. The airport has other impressive facilities – a full Instrument Landing System, Air Traffic Tower, and Fire Station. The business plan assessed the strategic position of the airport and its market niche. It was concluded that the airport needed a branding campaign that could promote the relatively new public-use status of the facility, and change the historical Naval identity associated with the city and its airport. The airport is within 20 miles of Memphis and can serve significant corporate aviation traffic without the delays or costs of Memphis International. The business plan produced marketing recommendations, a video, and full-color brochures.

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