When commissioned to perform a business plan for New Castle Airport (Wilmington, DE), the airport served general aviation and the military. Airport management, the Delaware River & Bay Authority (DRBA) desired to see what could be done to position the airport for airline service. Four months after release of the plan, Delta Airlines began serving the airport with non-stop service to Atlanta. The recommended plan of action from this business plan rested on three primary strategic initiatives:
1) Attraction of Low Fare Airline: The attraction of a low fare airline to ILG is a major component of this business plan. Low fare service at ILG can compete with other low fare carriers at PHL and BWI. In addition, the development of airline service at ILG is projected to serve more than 275,000 air travelers each year. An added benefit to DRBA is that revenues from airline operations at ILG would more than double the current revenues within five years. Overall employment and economic development will increase as a result of airline service.
2) Attraction of More Corporate Aviation: The current vacancies in corporate hangar facilities requires marketing attention. By filling the existing vacant hangars, an additional $150,000 could be added to the Airport’s revenues. As a Part 139 certified airport, ILG is ideal for any corporate aviation operator that desires all-weather capability. Expanded marketing is a key to promoting ILG to corporate aviation interests.
3) Clientele Diversification