Strategic Business Plans

Oswego County Airport Business Plan, NY: 2007

R.A. Wiedemann developed a business plan for Oswego County Airport, in New York State. It was the Sponsor’s desire to attract corporate aviation, develop new hangars, expand FBO services, restructure leases, and improve the Airport amenities by standardizing the ILS approach slope so it can be used by corporate aircraft. These items were covered in the business plan along with three primary strategic initiatives:

1) Attraction of Corporate Aviation: Physical improvements to the Airport and a strategic shift toward the attraction of corporate aviation will bolster fuel sales revenues and on-airport employment. Corporate and business aviation represent a large, lucrative segment of the general aviation market. The location of the Airport near Syracuse creates a natural market area for corporate aviation. To attract corporate aviation, the Airport needs to improve its instrumental landing system and its services for corporate clients.

2) Hangar Development: In concert with the marketing of corporate aviation, the County should either develop or encourage the private development of aircraft hangars. Growth of the corporate aviation market segment will depend, in part, on the availability of adequate hangar facilities. It is estimated that 15,000 square feet of conventional hangar space will be needed to attract two corporate jets to the airport within the planning period. In addition, it is estimated that at least 20 T-hangar units will be needed over the next 5 years.

3) Flight Training: If SUNY Oswego leadership could be convinced of the feasibility of establishing an aviation management and flight training curriculum, the Airport would benefit from such a program. General aviation activity generated by the flight school will create jobs and revenues for the Airport, as more students take advantage of the college program credits. This activity should be encouraged by the County.

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