Strategic Business Plans

Sussex County Airport Business Plan, Georgetown, DE: 2006

R.A. Wiedemann & Associates, Inc., performed a business plan for Sussex County Airport in Georgetown, Delaware. The recommended plan of action rests on three primary strategic initiatives:

1) Retain Existing Clientele: The Airport’s largest employer, PATS/DeCrane, has made a commitment to move their corporate offices to Georgetown, DE. Increasing competition from domestic and foreign airports for Boeing Business Jet refurbishing and retrofitting should be countered with local incentives to expand at Sussex County Airport. Other corporate tenants, state police, FBOs, etc., are all important to the Airport’s bottom line.

2) Hangar Development: Hangar development, both T-hangar and conventional, are significant contributors to the Airport’s revenue stream. One method of increasing revenues is to construct more hangar space. This involves marketing and financing, but the economic development returns are large. For this business plan, it was assumed that 20 T-hangar units and 5 large conventional hangars could be developed over the next 5 years. Growth of the corporate aviation market segment will depend, in part, on the availability of adequate hangar facilities.

3) Staffing: The current staff is stretched to the limit in handling day-to-day management issues at the Airport. When the planning, marketing, and other functions are added to the mix, span of control issues are unavoidable. There is an immediate need for at least one more full time employee in the Economic Development Department who could focus solely on aviation matters, dealing with tenants, and activity associated with the growth of the Airport.

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